Peloton's Jenn Sherman Shares Her Instagram Journey, with Lindsay Pinchuk on Dear FoundHer... Podcast
Brand Story
23 May 2023, 13:13 GMT+10
Jenn Sherman is Peloton's very first cycling instructor- a true OG, and a New Jersey native. She fell in love with indoor cycling more than a decade ago and takes her inspiration from getting to make a difference in so many people's lives. She primarily teaches spinning classes and almost all of her classes are themed. During a casual conversation with host, Lindsay Pinchuk, Jenn shared her struggles and imposter syndrome around using Instagram to build her personal brand. Lindsay broke down an easy to follow process, step-by-step, and Jenn implemented it. In this episode, Jenn shares the results and what's happened since Lindsay challenged her on Dear FoundHer... earlier this year. She's grown her already large following by 3% and through Lindsay's simple steps has increased her reach and engagement rates by over 125% each. Jenn and Lindsay discuss the challenges that were issued during the previous podcast appearance and follow up on where Jenn has made progress and where she might still have more to do.
"I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter," shares Jenn Sherman, Peloton's OG fitness instructor. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After applying Lindsay's tips and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week.
Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Jenn Sherman on your preferred podcast channel.
What Jenn's process is for deciding what to post and when
How Reels have impacted Jenn's engagement on Instagram
Why it is important to use polls and question stickers in Instagram Stories
When it is appropriate to share others' content
How to repurpose content to get the most out of it
What Lindsay's top 5 takeaways are from interviewing Jenn
Jenn Sherman, the OG Peloton Instructor
Podcast Quotes:
"I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter." (6:57-7:02 | Jenn)
"This is no longer an experiment because it's something that I'm planning on continuing with and I'm psyched to do. But in this project let's say, the Bright Line content, well that was the shining star." (9:21-9:32 | Jenn)
"I just want you to start thinking a little bit more about, how can I take this piece of content that I'm doing, especially if it's evergreen, which means there's no timestamp on it, how can I really squeeze all the juice out of it?" (32:32-32:47 | Lindsay)
"Your relationship with Instagram or any social media platform is going to ebb and flow. There is going to be a struggle sometimes with consistency with what you put out into the world. But the more you do it and the more you practice, the more it will stay top of mind and the better you will get at it." (40:25-40:45 | Lindsay)
About the Podcast Guest:
To learn more about Jenn Sherman visit her Instagram (Jenn Sherman).
About the Podcast Host:
To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).
About Dear FoundHer... Podcast:
Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!
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